My Story

I’ve spent the last six years shaping and scaling content marketing operations for B2B SaaS businesses.

At Versapay, I helped build the company’s first content marketing engine, writing content that got at the heart of target customers’ challenges and building repeatable processes that led to a 491% increase in organic website traffic. 

Now at Vena, I spearheaded the company’s content strategy, distilling business objectives into a clear plan of action. I own editorial content creation, working with a network of freelance writers and agencies to produce content that both creates demand and converts in-market buyers. These efforts resulted in a 14% year over year increase in revenue directly attributable to the company’s blog. 

With a high bar for content quality, I’m passionate about creating content that’s worthy of buyers’ trust. 

Expertise

Editing

Writing

Content strategy

Research report creation

Freelancer management

Experience

Senior Content Marketing Manager, Vena Solutions

Feb 2025 – Present

Content Manager, Vena Solutions

Feb 2023 – Feb 2025

Senior Content Marketing Specialist, Versapay

Mar 2022 – Dec 2022

Content Writer, Versapay

Aug 2020 – Mar 2022

Content Marketing Intern, Influitive

Jan 2019 – Aug 2019